Simon

NZ AI Adoption: 2025 State of the Market

#industry#strategy#nz-business

The State of AI in Aotearoa

New Zealand businesses are at a crossroads. Our latest research indicates that while 68% of businesses plan to increase tech investment, only 32% are currently using AI effectively.

The “Strategy Gap”

We see a recurring pattern:

  1. Excitement about GenAI capabilities
  2. Individual employees using ChatGPT in silos
  3. Lack of cohesive organisational policy
  4. Stalled implementation due to privacy concerns

How to Bridge the Gap

For NZ SMEs, the answer isn’t a $100k consulting engagement. It’s practical, iterative pilots.

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