• Simon
NZ AI Adoption: 2025 State of the Market
#industry#strategy#nz-business
The State of AI in Aotearoa
New Zealand businesses are at a crossroads. Our latest research indicates that while 68% of businesses plan to increase tech investment, only 32% are currently using AI effectively.
The “Strategy Gap”
We see a recurring pattern:
- Excitement about GenAI capabilities
- Individual employees using ChatGPT in silos
- Lack of cohesive organisational policy
- Stalled implementation due to privacy concerns
How to Bridge the Gap
For NZ SMEs, the answer isn’t a $100k consulting engagement. It’s practical, iterative pilots.
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