Practitioners, Not Just Advisors
We bridged the gap between enterprise consulting and practical implementation because we were tired of seeing slides without code.
Our Story
thecolab.ai started as a simple idea: that the best way to learn AI is to see it in action. As organisers of the Claude Code Meetups NZ, Adam and Simon saw a disconnect in the New Zealand ecosystem.
The technology evolved faster than the service models supporting it. We kept hearing the same frustration from organisations: they wanted partners equally comfortable in the boardroom and the codebase — strategic thinking and technical delivery under one roof, without the complexity of managing multiple partners.
We built thecolab.ai to be the bridge. We bring enterprise-grade strategic thinking combined with the ability to actually write the code, deploy the agents, and solve the hard technical problems — across any AI platform.
The Team
Simon Conroy
20+ years leading data and technology strategy at NZ's largest organisations.
Former Head of Information Technology at Flight Centre, Head of Customer Strategy & Analytics at Air New Zealand, GM Data Strategy at Spark, GM Data Powered Marketing at Qrious. Since 2018 has been running his own Analytics agency Decisive.
Adam Holt
Serial tech founder, full-stack developer, and angel investor. Nearly a decade shipping products used by thousands of NZ businesses — from ERP integrations to AI-powered automation.
- PO2Order — AI-powered wholesale order automation
- Rapido — B2B portal for Accredo ERP
- PricePulse NZ — AI grocery price comparison
- DroneTrust — FAA/CAA approved drone training
Adam's the one writing the code, building the demos, and making AI actually work in production.
LinkedIn →Enterprise strategy meets hands-on implementation.
That's what makes thecolab.ai different.